KITCHEN CRAFT (U.K.) LIMITED
Effective Date: 21 June 2026
Website: www.kitchencraftuk.com
Email: murmur@kitchencraftuk.com
Address: Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset, DT1 3AQ, United Kingdom
Telephone: +(44)1305 562320
1. Introduction
Welcome to KITCHEN CRAFT (U.K.) LIMITED (“we,” “our,” or “us”). We operate the e-commerce website www.kitchencraftuk.com (the “Site”), offering carefully selected kitchen gadgets and tools designed to make your home cooking easier, warmer, and more joyful. Protecting your privacy is a fundamental commitment of our business. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Site, make purchases, subscribe to our updates, or interact with our services. By using the Site, you consent to the practices described in this policy.
Our mission—reflected in our tagline “Smart Tools, Brighter Kitchen Days”—is to bring handpicked, clever kitchen gadgets into your daily routine, turning home cooking into “easy, warm little happy moments.” We value trust and transparency, and this policy outlines how we handle your information in line with this philosophy.
2. Information We Collect
We collect information that you provide directly, as well as data gathered automatically through your use of the Site:
A. Personal Information You Provide:
- Contact and Identity Data: Name, email address, phone number, shipping/billing address.
- Transaction Data: Payment details (processed via secure third-party gateways; we do not store full card numbers), order history, product preferences.
- Communication Data: Messages sent via contact forms, email inquiries, feedback, or customer service requests.
- Account Data: If you create an account, login credentials, saved addresses, wish lists, and order tracking details.
- Marketing Preferences: Subscription status for newsletters, promotions, and updates about new arrivals like “Fresh Kitchen Gears Just Landed” or top-selling “Top Kitchen Picks Loved by All.”
B. Automatically Collected Information:
- Technical Data: IP address, browser type, device information, operating system, and cookies.
- Usage Data: Pages visited, time spent on the Site, clickstream patterns, search queries, and interactions with features such as banners promoting “Craft Cozy Meals With Smart Tools” or curated collections.
- Location Data: Generalized location derived from IP address to provide relevant currency, shipping options, or regional promotions.
C. Information from Third Parties:
- Data from payment processors, fraud prevention services, analytics providers, or social media platforms if you interact with our content.
3. How We Use Your Information
We use your data to enhance your experience, fulfill orders, and improve our services:
- To Process Transactions: Complete purchases, manage shipping, handle returns, and send order confirmations.
- To Communicate: Respond to inquiries, send service updates, and provide customer support.
- To Personalise Experience: Recommend products (e.g., “Discover nifty, durable kitchen gadgets that cut prep time”) based on browsing history or past purchases.
- For Marketing: With your consent, send newsletters, promotions, and updates about new arrivals or bestselling items. You may opt out at any time.
- For Site Improvement: Analyse usage patterns to optimise layout, content, and functionality—ensuring the Site reflects our commitment to “handpicked clever kitchen gadgets.”
- For Security and Legal Compliance: Prevent fraud, enforce terms of service, and meet regulatory obligations.
4. Legal Basis for Processing (GDPR Compliance)
For users in the United Kingdom and European Economic Area, we process personal data under the following legal bases:
- Contractual Necessity: To fulfil orders and provide requested services.
- Legitimate Interests: Improving our Site, marketing relevant products, and preventing fraud.
- Consent: For sending marketing communications or using non-essential cookies.
- Legal Obligation: To comply with applicable laws and regulations.
5. Sharing Your Information
We do not sell your personal data. We may share information only in these circumstances:
- Service Providers: Trusted partners who assist with payment processing, shipping, IT services, marketing, and analytics, under strict confidentiality agreements.
- Legal Requirements: If required by law, court order, or governmental authority.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred under confidentiality protections.
- With Your Consent: In specific situations where you explicitly permit disclosure.
6. International Data Transfers
Your data may be processed outside the UK/EEA (e.g., by cloud service providers). We ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your information in accordance with GDPR and UK data protection laws.
7. Data Security
We implement robust technical and organisational measures—encryption, access controls, secure networks, regular security assessments—to protect your data from unauthorised access, alteration, or disclosure. While no system is 100% secure, we strive to maintain the highest standards aligned with our brand promise of “durable” and reliable tools.
8. Your Rights
Under data protection laws, you have rights including:
- Access: Request a copy of your personal data.
- Rectification: Correct inaccurate or incomplete information.
- Erasure: Request deletion under certain conditions (“right to be forgotten”).
- Restrict Processing: Limit how we use your data.
- Data Portability: Receive your data in a structured, machine-readable format.
- Object to Processing: Opt out of direct marketing or certain legitimate interest-based processing.
- Withdraw Consent: At any time, where consent is the legal basis.
To exercise these rights, contact us at murmur@kitchencraftuk.com or +(44)1305 562320. We will respond within one month, verifying your identity for security.
9. Cookies and Tracking Technologies
Our Site uses cookies to enhance functionality, analyse trends, and personalise content (e.g., showing banners like “Smart Tools, Brighter Kitchen Days”). Categories include:
- Essential Cookies: Required for basic site operations (e.g., shopping cart).
- Analytical/Performance Cookies: Help us understand how visitors interact with the Site.
- Marketing Cookies: Used to display relevant ads or promotions.
You can manage cookie preferences via browser settings or our cookie consent banner. Disabling cookies may affect Site functionality.
10. Third-Party Links
Our Site may contain links to external websites (e.g., social media, product reviews). This Privacy Policy does not extend to third-party sites; we encourage you to review their privacy practices.
11. Children’s Privacy
We do not knowingly collect data from individuals under 16. If you believe a child has provided us with personal data, contact us immediately for its deletion.
12. Data Retention
We retain personal data only as long as necessary for the purposes outlined—typically for the duration of your account activity, order history, or as required by law (e.g., financial records for 7 years). Inactive accounts may be anonymised or deleted after a reasonable period.
13. Marketing Communications
You may receive promotional emails about new products, exclusive offers, or content like “Fresh Kitchen Gears Just Landed” if you opt in. Every marketing email includes an unsubscribe link. You can also update preferences via your account settings.
14. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in practices, technology, or legal requirements. The updated version will be posted on this page with a revised effective date. Significant changes will be communicated via email or Site notifications.
15. Contact Us
For questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out:
KITCHEN CRAFT (U.K.) LIMITED
Wadebridge House, 16 Wadebridge Square,
Poundbury, Dorchester, Dorset,
DT1 3AQ, United Kingdom
Email: murmur@kitchencraftuk.com
Phone: +(44)1305 562320
We aim to respond promptly and resolve any issues in line with our commitment to making your experience as warm and reliable as the kitchen moments we help create.
Thank you for trusting KITCHEN CRAFT. We’re here to help you craft cozy meals with smart tools.